Positive Luxury: The Changemakers

Our purpose is at the heart of what we do. Being a brand with purpose is crucial, and a deep belief in championing women's causes underpins all our goals for Coco de Mer. However, we are not a company to rest on any laurels.

We are incredibly proud to have joined the Real Changemakers of Positive Luxury. The world’s challenges require leaps of transformation. It’s time to go beyond baby steps. That’s why we’re so honoured to have been awarded the Butterfly Mark by Positive Luxury.

The Butterfly Mark 

The Butterfly Mark is only ever awarded to the luxury brands meeting higher and higher standards for people and nature. To earn it, we had to undergo a comprehensive assessment which is built on the foundation of international agreements, global frameworks and standards, and even potential upcoming legislation. And every two years, we have to do it all again. It’s a symbol that we stand for progress over perfection, difficult work over easy wins, and that we will never stop trying to improve.

We had to provide evidence of the change we’re making across a vast range of sustainability issues, including our impact on things like climate, nature and water (Environment), how we treat our workers and communities (Social), as well as how responsibly and ethically we manage our businesses (Governance). No detail is left out. 

Whilst we will continue to work on improving further, we are incredibly proud to have excelled in the following areas:

"To be part of the Positive Luxury community means the world to me, and I am so proud of what it says about Coco de Mer.  As sustainability becomes a key focus of our overall strategy, we are committed to creating a positive impact on society and the planet, building a transparent brand that supports responsible practices and uses its platform to champion social justice in the world. 

Being a brand with purpose is crucial, and a deep belief in championing women’s causes underpins all our goals for Coco de Mer. We want to go the extra mile and positively impact our planet. Positive Luxury will be an invaluable guide to help us shape a more sustainable future, incorporating best practice and industry leading actions in a sustainable way, for our business and our environment. Our work is not done, and we are so excited for the journey ahead."

Lucy Litwack, CEO & Owner

 
"We are very proud to announce that Coco de Mer has been awarded the Butterfly Mark, the mark of real change hard earned by luxury brands meeting higher and higher standards for people and nature. Coco de Mer has placed sustainability at the foundation of its business- championing women and social impact, collaborating with and educating its suppliers, and defining targets to lower its environmental impact following its first carbon assessment. This is a beautiful brand, brazenly challenging social taboos. Transparency and impact are priorities for this passionate team of trailblazers and Positive Luxury is honoured to work with them - a group of Real Changemakers."

Amy Nelson-Bennett, Co-CEO Positive Luxury

What happens next?

Just a few of our targets that lie ahead:

• Social impact remains core to our purpose. We will continue to raise awareness for inequalities and injustices against women. We will help end FGM. We will continue to use our platform to highlight and educate on the need for gender equality. 
• So far this year, we have managed to reduce our plastic packaging by 98% and are working on the remaining 2%. 
• Additionally, we are working on annual reduction of our GHG emissions and carbon footprint to achieve absolute reduction by 2030 and carbon neutrality by 2050. 
• Office waste will be reduced by 25% this year, and we are working to halve waste production by 2030 and achieve zero waste to landfill by 2050.

You can see all sorts of details on our Sustainability page, looking at our achievements, our targets and our commitments in further depth. We look forward to sharing more details and updates on our journey in the future, but for now, we are thrilled to be part of such an inspiring collective of changemakers.

You can find out even more on our brand page over on Positive Luxury too, along with discovering our fellow changemakers.

This is really just the beginning of our journey. But it is a symbol that as a business we stand for progress, that we will take on difficult challenges over easy wins, and that we will never stop trying to improve.

Think of us as tending to Mother Earth and female pleasure with equal care.

All kinds of greater good to follow…