Muse by Coco de Mer: A New Era

Explore a new era of Muse by Coco de Mer.

It is our absolute pleasure to introduce a new chapter for Muse by Coco de Mer.

Why not be your own muse 24/7? 

The SS24 Muse by Coco de Mer collection elevates our everyday life, allowing us to be our best self all day. 

Fresh, contemporary and comfortable enough to wear from day to night and beyond, the latest Muse by Coco de Mer lingerie will bring a lift to all you are, any day of the week. This new collection is a wonderful blend of flexibility, freshness and comfort, without compromising on style or sensuality. Welcome to a new evolution for Muse by Coco de Mer. We hope you love it as much as we’ve loved creating it.

The campaign shoot was such a perfect way to launch the new vision. As ever, we worked with an all-female team, and a number of familiar faces, including our beloved Vicky Lawton who has been behind the lens on a number of our shoots, and the incredible team at Octopus Inc, who helped bring our SS24 Atelier campaign to life as well.

The five collections for Muse by Coco de Mer are Lana, Maya, Aurelia and Talia with the popular Margot design which has been reimagined in a sumptuous geometric navy. The palette is naturally energised - soft nudes,  warm navy, fresh classics - a beautiful backdrop to support and accentuate your best self at any occasion.

“I am so excited about this season, it feels like such a perfect mix of decadence and versatility across our new collections. For Muse by Coco de Mer, the styles feel like the perfect pieces to create an elevated sense of everyday empowerment and I really adore each and every design. It was such a joy to bring them to life with such a phenomenal team of women.”

Lucy Litwack, Owner & CEO

It’s not just about lingerie. We want to empower women to prioritise pleasure and focus on self-care, to take pleasure in natural curiosities. The Muse by Coco de Mer toy collection has been created to open up the world of self discovery and sexual empowerment, fulfilling an array of desires. 

The journey of self exploration and self expression just became even more delightful within our Home of Pleasure. Further reason to indulge in yourself. 

Bring a lift to all you are, any day of the week. Discover the new Muse by Coco de Mer collection, online now.

Or better yet, why not book an appointment to come and explore in our private suite? We’d love to show you around.